Activation
Brand

From Victoria's Secret floral arches to immersive shopping centre festivals, Atelier Emocio imagines and produces brand activations that attract, engage and transform each location into a memorable experience, generating traffic and sharing.

Victoria Secret

For the opening of the Victoria's Secret boutique in Atlantis, Atelier Emocio designed, produced and installed an enchanting photocall: a cascading floral arch offering visitors an elegant, Instagrammable backdrop to capture the moment.

Bouygue Telecom

For the opening of the new Bouygues Telecom shop in the Atlantis shopping centre, Atelier Emocio imagined, designed and installed an immersive, attractive and branded photocall, generating traffic, shared memories and high visibility.

Pole Europe - Botarium

Atelier Emocio has converted a vacant shell of the Pôle Europe shopping centre into a "Botarium", an immersive forest-water trail. Design, scenography and production: we created a sensory and educational experience with a strong emotional impact.

Belle Epine - Chella Festival

For the 3rd Chella Festival, Atelier Emocio is transforming Belle Épine into a summer disco, with immersive scenography, a Ferris wheel, food stalls, creative workshops, a fashion capsule, concerts and showcases for an immersive festive experience.

Val d'Europe - Revisit your classics

Emocio is orchestrating the "Revisez vos classiques" event in Val d'Europe: a 4-sensory journey to reinvent classical music. From concept to installation, our work with the Philharmonie des Enfants includes Vivaldi olfactory immersion, a tactile board, acoustic eggs and a light box.

Confluence - Ciao Aperitivo!

Ciao Aperitivo - Confluence: Atelier Emocio imagined, designed and produced this summer festival in the shopping centre: 100 Italian % food courts, live concerts, DJ sets, culinary and lifestyle workshops brought the dolce vita to Lyon and boosted footfall.

Grand Place - Grand Festival

For the 2nd edition of the Grand Festival, Atelier Emocio designed, built and animated an immersive trail through the Grand Place centre: neon scenography, The Dare Night DJ sets, "Swiftees" jewellery workshops, candy bar and photocall. A turnkey concept bringing visitors and brands together.

CNIT La Défense - Inauguration of Les 4 Temps

For the CNIT, Atelier Emocio imagined and orchestrated an immersive shopping party, with sensory activities, fun trails and displays of new brands to boost traffic on the new level and broaden the customer base.
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SAVE THE DATE

From 23 to 25 September 2025

HALL 1 - BOOTH NO. 1-1525

Atelier Emocio looks forward to seeing you at IAAPA Expo Europe 2025!