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Marketing concepts: create immersive experiences

From the initial idea to activation on the ground, Atelier Emocio steers the creation of your marketing concept. Our team combines strategy, storytelling and design to shape an innovative marketing concept that captures attention and boosts sales.
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Our strengths in creating marketing concepts

Strategic advice, artistic direction, production workshops, field logistics: Atelier Emocio brings together all the expertise needed to create a fluid, coherent marketing concept, from sketch to final installation, throughout France and internationally.

Consulting and Strategy

  • Creative & influence strategy, 360° storytelling & consultancy
  • Brand communication, identity & Concept stores
  • Site analysis and needs assessment
  • User journey design

Design studio

  • Art direction & immersive concept creation
  • Scenography, 3D design, graphics, mock-ups & video
  • Volumetrics, technical design & engineering calculations
  • In-house design office

Manufacturing workshop

  • Integrated workshops in Paris & Lyon
  • Wide range of materials: wood, metal, joinery, resin, polyester, concrete, lighting, UHPC, décor, props…
  • Production of mock-ups & samples
  • Retailtainment & experiential marketing, point-of-sale & operational marketing

Production expertise

  • Brand activations & product launches
  • Event production, inaugurations & highlights
  • Retailtainment & experiential marketing, point-of-sale & operational marketing
  • Roadshows, traveling exhibitions & Modular indoor/outdoor reception areas, space planning & showrooms

35 years of experience turning every idea into a living marketing concept

Our team has tried and tested its methods in Europa-Park, the Lascaux cave and hundreds of retail spaces. This experience in creating marketing concepts ensures your deadlines, budgets and visitor satisfaction are met.
Years with You
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A tailor-made approach to creating marketing concepts

Audit of your positioning, co-construction of a storytelling, moodboards, prototyping and then live testing: our teams work step by step with you to develop an innovative marketing concept that is true to your DNA and perfectly adapted to the expectations of your target audiences.
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Full support, from the creation of the marketing concept to activation

We don't just deliver a recommendation: Atelier Emocio coordinates every phase, from benchmark to opening. Our teams manage the sourcing of materials, prototyping, workshop production, on-site installation, training of your teams and post-launch performance measurement.

A partner present at every key decision

By working alongside you on a day-to-day basis, we can anticipate unforeseen circumstances, adjust the innovative marketing concept in real time and secure your objectives in terms of cost, deadline and impact on the public.

Our commitments

Creating a marketing concept isn't just about surprising; it's also about respecting strong values. At Atelier Emocio, we guarantee a responsible approach: sustainable materials, short supply chains, optimisation of transport volumes. We are also committed to transparent budgets, reliable deadlines and safe installations. Finally, we encourage co-creation with your teams to ensure smooth and lasting adoption of the concept.

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Consulting and Strategy
Consulting and Strategy

Effective strategies that leave a lasting impact
Design Studio
Design Studio

From initial concept to immersive environments
Technical Design & Production
Technical Design & Production

In-house fabrication workshops

Paris & Lyon
Experiential marketing
Experiential marketing

Custom activations that truly engage
False rock diagnosis
False rock diagnosis

to monitor and ensure the safety of your facilities

Figures for the creation of marketing concepts

35 years of expertise, 200 multi-disciplinary staff and 7,000 m² of production space mean that Atelier Emocio can manage the creation of marketing concepts without subcontracting, with greater responsiveness and cost control.
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years of experience

Our know-how, developed through a multitude of projects, enables us to meet the specific needs of each customer, with a constant commitment to innovation and excellence.
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employees

Solid expertise in all the areas you need to support your projects from A to Z: strategy consulting, design, manufacturing, on-site installation, etc.
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m2 factory

Versatile, state-of-the-art workshops capable of producing all types of sets, environments, and custom-made fittings.

A 360° group

By integrating consultancy, design, storytelling, production and events within a single group, we offer a 360° approach. The creation of marketing concepts is thus enriched by complementary areas of expertise that streamline the project, reduce the number of contacts and maximise the coherence of your world.
Who are we?
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Find out more
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Our customers

Emocio Workshop has established itself as a partner of choice for many industry leaders, from theme parks and major international brands to cultural institutions and iconic projects. This diversity of clients is testament to our ability to meet the most demanding requirements. 

Our customers

EMOCIO WORKSHOP reinvents spaces that welcome the public and collaborates with brands to create truly engaging experiences : theme parks, leisure and animal parks, shopping destinations, cultural venues, and retail environments. Every project we deliver is designed to spark emotion and bring ideas vividly to life.

Theme parks

ANIMAL PARKS & zoos

shopping centres

TV sets

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SAVE THE DATE

From 23 to 25 September 2025

HALL 1 - BOOTH NO. 1-1525

Atelier Emocio looks forward to seeing you at IAAPA Expo Europe 2025!

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