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Immersive, customised concept store design

Do you want to transform your point of sale into a memorable destination? With our expertise in creating concept stores, we combine storytelling, sensory design and immersive technologies to build profitable and memorable spaces.
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Highlights of creating a concept store

Strategic advice, artistic direction, prototyping, production in our 7,000 m² workshops and on-site installation: Emocio's concept store creation is based on a complete chain, managed by a single team.

Consulting and Strategy

  • Creative & influence strategy, 360° storytelling & consultancy
  • Brand communication, identity & Concept stores
  • Site analysis and needs assessment
  • User journey design

Design studio

  • Art direction & immersive concept creation
  • Scenography, 3D design, graphics, mock-ups & video
  • Volumetrics, technical design & engineering calculations
  • In-house design office

Manufacturing workshop

  • Integrated workshops in Paris & Lyon
  • Wide range of materials: wood, metal, joinery, resin, polyester, concrete, lighting, UHPC, décor, props…
  • Production of mock-ups & samples
  • Retailtainment & experiential marketing, point-of-sale & operational marketing

Production expertise

  • Brand activations & product launches
  • Event production, inaugurations & highlights
  • Retailtainment & experiential marketing, point-of-sale & operational marketing
  • Roadshows, traveling exhibitions & Modular indoor/outdoor reception areas, space planning & showrooms

35 years of creating immersive concept stores

From the first theme shops in theme parks to today's urban flagships, we have fine-tuned every stage of the concept store creation process: sourcing materials, visitor flows and field testing. This maturity speeds up your deadlines and secures your budgets.
Years with You
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A tailor-made 100 % concept store

Each project begins with an immersion in your brand DNA and an analysis of your commercial objectives. We then script the customer journey, design the furniture, select materials and technologies, before prototyping and fine-tuning to create the ideal concept store.
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Full support for your concept store creation

From market research to merchandising, our multidisciplinary teams are with you every step of the way: business plan, graphic design, manufacturing, installation, team training and post-opening entertainment. You benefit from a single point of contact and the power of 3 companies working together.

A dedicated project manager, from brief to opening

A single point of contact orchestrates the design, production and logistics teams, monitors your schedule, anticipates technical constraints and coordinates subcontractors. The result: a concept store delivered without surprises, on time and on budget.

Our commitments

Artistic quality, responsible innovation and respect for deadlines form the basis of our approach. For each concept store creation, we favour sustainable materials, optimise the energy consumption of lighting systems and ensure that elements are recycled after dismantling. Our teams follow strict safety procedures and work with local suppliers to reduce our carbon footprint. The result is a space that is attractive to your customers and good for the planet.

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Consulting and Strategy
Consulting and Strategy

Effective strategies that leave a lasting impact
Design Studio
Design Studio

From initial concept to immersive environments
Technical Design & Production
Technical Design & Production

In-house fabrication workshops

Paris & Lyon
Experiential marketing
Experiential marketing

Custom activations that truly engage
False rock diagnosis
False rock diagnosis

to monitor and ensure the safety of your facilities

Key figures for the creation of concept stores

35 years of innovation, 200 passionate employees and 7,000 m² of production space mean we can handle your concept store creation on a grand scale, while maintaining the excellence of craftsmanship for which we are renowned.
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years of experience

Our know-how, developed through a multitude of projects, enables us to meet the specific needs of each customer, with a constant commitment to innovation and excellence.
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employees

Solid expertise in all the areas you need to support your projects from A to Z: strategy consulting, design, manufacturing, on-site installation, etc.
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m2 factory

Versatile, state-of-the-art workshops capable of producing all types of sets, environments, and custom-made fittings.

A 360° group

Within the Atelier Emocio group, concept store creation benefits from a 360° ecosystem: design office, wood, metal and concrete workshops, digital studio, logistics and events team. This integrated organisation guarantees visual consistency, cost optimisation and responsiveness throughout the process.
Who are we?
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Find out more
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Our customers

Emocio Workshop has established itself as a partner of choice for many industry leaders, from theme parks and major international brands to cultural institutions and iconic projects. This diversity of clients is testament to our ability to meet the most demanding requirements. 

Our customers

EMOCIO WORKSHOP reinvents spaces that welcome the public and collaborates with brands to create truly engaging experiences : theme parks, leisure and animal parks, shopping destinations, cultural venues, and retail environments. Every project we deliver is designed to spark emotion and bring ideas vividly to life.

Theme parks

ANIMAL PARKS & zoos

shopping centres

TV sets

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SAVE THE DATE

From 23 to 25 September 2025

HALL 1 - BOOTH NO. 1-1525

Atelier Emocio looks forward to seeing you at IAAPA Expo Europe 2025!

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