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Marketing concepts: create immersive experiences

From initial idea to field activation, Atelier Emocio pilots your marketing concept creation. Our team blends strategy, storytelling and design to shape an innovative marketing concept that captures attention and drives sales.
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Our strengths in creating marketing concepts

Strategic advice, art direction, production workshops, field logistics: Atelier Emocio brings together all the expertise needed to create a fluid, coherent marketing concept, from sketch to final installation, anywhere in France and abroad.

Consulting and Strategy

  • Creative and influence strategy Storytelling 360° consulting
  • Brand communication strategy Brand identity Concept store
  • Study of locations and their needs
  • User path through the system

Design studio

  • Art direction Creation of immersive concepts
  • Scenography, 3D Design, Graphics, Mockup and Video
  • Volumetry, Technical design, Calculation note
  • Design office

Manufacturing workshop

  • Integrated set-building workshops Paris & Lyon
  • All materials: wood, metal, locks, resin, polyester, concrete, lighting, Bfup, decoration, props...
  • Production of models and samples
  • Roadshow, Travelling exhibition

Production expertise

  • Brand activation, Product launches, Event production
  • Retailtainment and entertainment, Point of sale, Operational marketing, Inauguration and highlights
  • Roadshow, Travelling exhibition
  • Modular indoor and outdoor reception area, Space planning, Showroom

35 years of experience turning every idea into a living marketing concept

From Europa-Park and the Lascaux cave to hundreds of retail spaces, our team has a proven track record. This experience in creating marketing concepts ensures your deadlines, budgets and visitor satisfaction.
Years with You
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A tailor-made approach to marketing concepts

Audit of your positioning, co-construction of a storytelling, moodboards, prototyping and then live testing: our teams work step by step with you to develop an innovative marketing concept that's true to your DNA and perfectly adapted to the expectations of your target audiences.
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Complete support, from marketing concept to activation

We don't just deliver a recommendation: Atelier Emocio coordinates every phase, from benchmark to opening. Our teams manage material sourcing, prototyping, workshop production, on-site installation, team training and post-launch performance measurement.

A partner present at every key decision

By staying by your side on a daily basis, we anticipate unforeseen events, adjust the innovative marketing concept in real time, and secure your objectives in terms of cost, deadline and impact on the public.

Our commitments

Creating a marketing concept isn't just about surprising; it's also about respecting strong values. At Atelier Emocio, we guarantee a responsible approach: sustainable materials, short supply chains, optimized transport volumes. We are also committed to transparent budgets, reliable deadlines and safe installations. Finally, we encourage co-creation with your teams to ensure smooth, lasting adoption of the concept.

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Consulting and Strategy
Consulting and Strategy

Impactful strategies to make a lasting impression on your audiences.
Design Studio
Design Studio

From concept to immersive staging of your spaces.
Design/ Manufacturing
Design/ Manufacturing

Integrated set-building workshops.

Paris & Lyon
Experiential marketing
Experiential marketing

Unique activations designed to engage your audiences.
False rock diagnosis
False rock diagnosis

to monitor and ensure the safety of your installations

Marketing concept creation figures

35 years of expertise, 200 multi-skilled employees and 7,000 m² of production facilities enable Atelier Emocio to manage the creation of marketing concepts without subcontracting, with enhanced responsiveness and cost control.
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years of experience

Our know-how, developed through a multitude of projects, enables us to meet the specific needs of each customer, with a constant commitment to innovation and excellence.
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employees

Solid expertise in all the areas you need to support your projects from A to Z: strategy consulting, design, manufacturing, on-site implementation
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m2 factory

Versatile production facilities, equipped with state-of-the-art equipment, capable of manufacturing all types of decor and fittings for made-to-measure creations.

A 360° group

By integrating consulting, design, storytelling, manufacturing and events within a single group, we offer a 360° approach. The creation of marketing concepts is thus enriched by complementary expertise that streamlines the project, reduces the number of contacts and maximizes the coherence of your universe.
Who are we?
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Our customers

Emocio workshop has established itself as a partner of choice for many industry leaders, from theme parks to major international brands, cultural institutions and iconic projects. This diversity of customers testifies to our ability to meet the most demanding requirements. 

Our customers

EMOCIO WORKSHOP reinvents places that welcome the public (ERP) and accompanies brands that want to create engagement: theme parks, leisure parks, animal parks, shopping malls, cultural or retail spaces... We bring your ideas to life, placing emotions at the heart of the device.

Theme parks

ANIMAL PARKS

shopping centers

TV sets

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